The Single Giving and Mid Donor Specialist is responsible for designing, delivering and tracking campaigns across the Single Giving program, developing tailored strategies to drive acquisition, retention, and giving growth, particularly within the mid-level donor tier. This role ensures single giving and mid donor activity is seamlessly integrated into the broader supporter journey, working collaboratively with Fundraising, Philanthropy, Supporter Experience & Journeys, and Digital teams to deliver personalised engagement, meaningful stewardship, and clear pathways for donors toward major giving. The Specialist holds accountability for all single giving and mid donor revenue and reporting within the Supporter Growth & Experience team, while day-to-day stewardship of mid donors transitions to the Philanthropy team once secured. The role holds accountability for mid-donor revenue and pipeline growth, with a focus on upgrading and retaining mid-value donors and identifying prospects for transition into major donor portfolios.

Key Focus Areas:

• Design, implement, and manage the Single Giving and to maximise engagement and giving growth, with particular focus on mid-donors.
• Develop tailored strategies for acquisition and uplift of mid-level donors.
• Identify and engage donors with unrealised mid-level capacity and lapsed mid-level donors, developing strategies to increase their support and impact.
• Monitor program performance, using data insights to refine approaches and achieve revenue and engagement targets.
• Plan and oversee initiatives that strengthen mid donor relationships, in conjunction with the Philanthropy team for multiple gifts.
• Ensure mid donor activity is integrated into the broader supporter journey.
• Implement coordinated multi-channel campaigns and events to build and maintain meaningful donor relationships.
• Work closely with Fundraising, Philanthropy, Supporter Experience & Journeys, and Digital teams to coordinate campaigns and newsletters and appeals.
• Support the identification of donors with potential to transition to major giving and ensure appropriate pathways are in place, handing over any qualified prospects to the Senior Manager, Philanthropy.
• In collaboration with the fundraising and marketing teams, create materials to retain single giving donors and drive growth within the mid-value donor portfolio, including persuasive cases for support.
• Collaborate with internal teams to deliver consistent and impactful messaging, events, and communications.
• Models collaboration, creativity, candour and curiosity in team culture.
• Maintain accurate donor records and activity in CRM systems.
• Collaborate with the data team to develop targeting strategies and implement clear segmentation to optimise campaign performance. Track program performance metrics, including retention, upgrade rates, and revenue growth.
• Provide regular reporting and insights to leadership to inform strategy and decision-making
• Manage budgets, forecasts, and campaign ROI analysis.
• Keep informed of sector trends, emerging technologies, and best practice in fundraising and supporter engagement.
• Test and pilot new initiatives to grow single giving income and improve supporter experience.

Key Skills & Experience:

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• Demonstrated experience in relationship and single giving campaign fundraising, including mid-value, philanthropy, community fundraising, or similar.
• Skilled in initiating donor contact, cultivating relationships and securing mid-level gifts, including stewardship.
• Ability to design impactful supporter journeys and identify opportunities to grow donor value.
• Proven track record in delivering revenue growth through campaign design, execution and donor upgrade pathways.
• Experienced in planning and delivering successful supporter engagement events.
• Strong expertise in strategy implementation, project management, and prioritising workloads to achieve KPIs in a results-driven environment.
• Able to work independently and collaboratively within a team.
• High attention to detail and confident in reporting and data management.
• Excellent communication skills, with a proven ability to build trusting, positive relationships both internally and externally.
• A proactive, sales-oriented and data mindset with the ability to identify upgrade opportunities and move donors along the giving pipeline.

Benefits that Guide Dogs offer: 

As a member of the Guide Dogs team, you will have access to a wide range of benefits tailored to your needs.

• A competitive remuneration package is available commensurate with skills and experience, which includes tax free salary packaging of up to $15,900. 
• EAP - Get support when you need it with Employee Assistance Program counselling sessions.
• Me Days – Receive two paid days per year to support your health and wellbeing.
• Paid Parental Leave – take time to bond with your new child with 15 weeks paid leave after qualification period
• The option to purchase up to 4 weeks additional leave each year.
• Employee benefits program and Reward and Recognition program.
• Annual flu vaccinations. 
• Support for your professional development including paid study leave and educational assistance.
• Join an organisation that makes a meaningful and positive impact on our society.

Guide Dogs Values: 

• Our clients come first in everything we do 
• Walk the Talk - The buck stops with us. So we keep our word and keep going, no matter what.
• Lead with Head and Heart - Forever focused on our purpose and mission, we combine care and careful planning to deliver successes worth celebrating.
• Lift each other - From a guiding hand to a high five, we unleash and acknowledge everyone's potential.
• Never stop exploring - We're fearlessly creative. We've always asked and answered the tough questions and if there's a better way, we'll find it. 

Guide Dogs NSW/ACT are proud to be an inclusive workplace that reflects our clients and the broader community and are committed to providing a work environment in which everyone is included, treated fairly and with respect. We offer equal employment opportunity regardless of your disability, gender or gender identity, race, religion, sexual orientation, age, marital or domestic status, carer status, or political opinion.

If you require an adjustment within the recruitment process, please contact jobs@guidedogs.com.au to inform us of your preferred method of communication.